Sweet Talking – product specs are sexier than you might think.

Product Specifications- the lengths (and volumes, and pressures and insulation values etc.) to which Sea to Summit goes to help consumers understand our products. We are, apparently, living in the Information Age. At least, according to something I read on the internet, we are. This in itself may be part of the problem – not … Continue reading Sweet Talking – product specs are sexier than you might think.

Packing My Bags

There is a phrase which occurs again and again in popular songs, regardless of genre: “I’m packing my bags”. It is universal shorthand for taking a trip somewhere, getting out of town, making a new start. Ah, the romance of the open road. It is hardly coincidental that those same songs do not include lines … Continue reading Packing My Bags